MY PROCESS

How I work

I’m a UX/UI designer, a curious problem-solver, and a natural collaborator who thrives on crafting thoughtful and impactful experiences. With a unique mix of creative intuition and analytical thinking, I balance independent initiative with a collaborative mindset.

Over the past 4+ years, I’ve honed my skills working with global brands and startups, leveraging design to solve complex problems and create seamless user experiences. I’m always learning, iterating, and refining my approach to make a meaningful impact in users' lives.

My Design Principles

Empathetic 🧠

I balance business goals with the needs of users.
By understanding objectives and stakeholders' priorities, I use KPIs and data insights to guide decisions.

Collaborative 🤝

I actively foster collaboration through workshops, brainstorming sessions, and critiques.

Data-Driven 📊

Every idea is tested and validated.
I advocate for user testing at every stage and use analytics to evaluate performance.

Purposeful 🎯

Every decision is intentional and tied to clear goals.
I craft visions, strategies, and roadmaps that align with measurable outcomes.

Meticulous ✨

The details matter as much as the big picture.
From design systems to micro-interactions, I’m committed to delivering high-quality, polished solutions.

Scalable 🚀

Designing for today with tomorrow in mind.
I create adaptable solutions that scale across projects, platforms, and systems.

Understand

Before diving into solutions, I dig deep to understand the context:

User Research: Identifying pain points, opportunities, and behavior patterns.
Data Analysis: Spotting trends and areas for improvement.
Stakeholder Alignment: Balancing business goals and user needs.

Define

With insights in hand, I define:

Clear Objectives: Jobs to be done, problem statements, and success metrics.
Cross-Team Collaboration: Aligning across teams to ensure a unified vision, especially for projects with overlapping scopes.

Ideate

Here’s where creativity shines:

Workshops: Facilitating sessions with diverse voices to generate innovative ideas.
Sketching & Concepting: Exploring a wide range of solutions before narrowing down the best ones.

Design

Turning concepts into user-focused solutions:

High-Fidelity Designs: Crafted with scalability and usability in mind.
Iteration: Refining designs with input from stakeholders, design critiques, and user testing.
System Alignment: Ensuring consistency with existing design systems or contributing to new ones.

Prototype

Bringing ideas to life for testing and validation:

Interactive Prototypes: Helping stakeholders and users experience the flow.
Usability Testing Scenarios: Validating assumptions and gathering actionable feedback.

Test

Testing ensures we deliver what users truly need:

User Research: Designing plans, crafting questions, and synthesizing insights.
Iterative Adjustments: Making tweaks or pivots based on findings.

Connect with me on LinkedIn or say hello at deborahbperera@gmail.com