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Hi there,

I'M DEBORAH

Experienced Product Designer | Leading digital projects for world-class brands, I specialize in designing intuitive, functional, and visually compelling user experiences that drive impact and engagement."

my mantra

Get married to the user’s problem, not your solutions

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SCROLL DOWN

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SELECTED PROJECTS

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ASOS

Enhancing product discovery

The project addressed the challenge of displaying product variants consistently across diverse product types on ASOS’s main pages, creating a more seamless and intuitive shopping experience.

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ASOS

Elevating User Loyalty

This project focused on refining the ASOS Premier experience to boost user engagement and satisfaction. By analyzing customer needs and behaviors, the redesign aimed to simplify access to exclusive benefits, and reinforce loyalty through a seamless, user-centric interface.

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4GIFT

Crafting Seamless Luxury Gift Lists

This project focused on designing a seamless and luxurious gift list experience for Dior customers. By integrating intuitive UX/UI principles, the goal was to create an elegant, personalized gifting journey that reflected Dior’s brand values.

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4GIFT

Elevating the User Search Experience

This project focused on designing a seamless and luxurious gift list experience for Dior customers. By integrating intuitive UX/UI principles, the goal was to create an elegant, personalized gifting journey that reflected Dior’s brand values.

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MASABI

Crafting UX Journey from the Start

This project redesigned the onboarding process to create a more engaging, intuitive, and user-friendly experience, helping users quickly understand the product’s value.

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MASABI

Optimizing App Banners

This project aimed to redesign the backoffice experience for clients, focusing on simplifying account management, improving data access, and optimizing reporting tools. 

PROFILE

With 4 years of experience in startups and large corporations, I focus on user-centered design driven by thorough testing and research.
I’m committed to creating meaningful, accessible, and visually compelling experiences at every stage of the product journey

🤝💭  Empathy-Driven Design: Fostering user well-being and community connection.

🌱♻️  Sustainable Practices: Using eco-friendly materials and processes.

 📊🔍 User Research and Testing: Creating solutions that truly resonate with user needs.

WHAT PEOPLE SAY

During the time Deborah spent in the business, I was impressed with the self-development, motivation, and growth that she showed in her role. Deborah is a driven, sociable and considerate worker, evidenced through the rapport she shared with her peers...

KATE BROKE 

Head of Product design, ASOS.com

MORE PROJECTS

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Help users store/share memories with their loved ones 

Primary focus on improving the on-boarding process, maximizing the homepage conversion, and improving the general UX of the platform.
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Making news for kids more engaging using a play by learning approach

Primary focus on visual design and content tailored to their level of understanding and reading skills.
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Designing a new way to match people on Bumble app

Primary focus is on finding people to exercise with, with similar interests. Inspired by the existing bumble interface.
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Using storytelling thought redesign a multi-message platform

Primary focus on re-design of the landing page for 3 viewports within the goal of maximising the landing page conversion rate.
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FREELANCE PROJECTS

Connect with me on LinkedIn or say hello at deborahbperera@gmail.com

© 2024 DeborahBPerera. All rights reserved.

Made with ❤, macha and toast.

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