top of page


JOB
Part of Product Selection team, focusing on optimizing the PDP to boost retention and drive sales, while tracking key KPIs like engagement and conversions.
I was in charge of 2 main projects, and working on a few minor ones.
London UK
ASOS is a global online retailer for trendy, affordable fashion.
CLIENT
LOCATION
WHY ASOS
Being part of the design team at ASOS means collaborating in a fast-paced, creative environment where you can shape user experiences for millions of fashion enthusiasts. You get to experiment with cutting-edge technology while contributing to a brand that values inclusivity and sustainability, all while staying on top of the latest fashion trends!

Excited to Share More with You!
Reach out to discover the details and how I contributed to its success.
MAIN PROJECTS LIVE!


Eleveting user loyalty
I optimized benefit placement on the landing page, analyzed integrated vs. separate Premier checkout flows, and developed Premier free trial designs.
I kept the Head of Design updated and aligned with the Product Manager on the Premier-Spotify partnership.
LIFE @ASOS
MORE PROJECTS @ASOS
bottom of page