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JOB

Part of Product Selection team, focusing on optimizing the PDP to boost retention and drive sales, while tracking key KPIs like engagement and conversions.
I was in charge of 2 main projects, and working on a few minor ones.

London UK

ASOS is a global online retailer for trendy, affordable fashion.

CLIENT

LOCATION

WHY ASOS

Being part of the design team at ASOS means collaborating in a fast-paced, creative environment where you can shape user experiences for millions of fashion enthusiasts. You get to experiment with cutting-edge technology while contributing to a brand that values inclusivity and sustainability, all while staying on top of the latest fashion trends!

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Excited to Share More with You!

Reach out to discover the details and how I contributed to its success.

MAIN PROJECTS LIVE!

Enhacing product discovery

I led research-driven PDP optimization to improve variant visibility, testing grid vs. carousel layouts and validating with KPIs.

I worked closely with the team to test and analyze solutions across all products.

Eleveting user loyalty

I optimized benefit placement on the landing page, analyzed integrated vs. separate Premier checkout flows, and developed Premier free trial designs.

 

I kept the Head of Design updated and aligned with the Product Manager on the Premier-Spotify partnership.

WIP

LIFE @ASOS 

MORE PROJECTS @ASOS 

© 2024 DeborahBPerera. All rights reserved.

Made with ❤, macha and toast.

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