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feature
OVERVIEW
The "Alert" style message is a notification displayed to riders within the Masabi app, typically used to convey important information, updates, or alerts. These messages are requested by agencies via the services team at Masabi, who are responsible for implementing them on behalf of the agencies.
MY ROLE
The primary role of the "Alert" message is to deliver critical or time-sensitive information to riders in a prominent, easily noticeable format. It serves as an effective tool for communicating service changes, promotions, or safety updates, ensuring riders are well-informed during their journey.
MAIN REQUIRMENTS
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Customizable Content: Agencies must be able to request and customize the message content, including text, urgency level, and relevant call-to-actions.
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Design Flexibility: Alerts should be visually distinct, with options for color, size, and positioning to align with each agency's branding while maintaining consistency with app design standards.
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Display Control: Agencies should be able to specify when and for how long the alert is displayed (e.g., permanent, temporary, or dismissible).
THE GOAL
Ensure that "Alert" style messages within the Masabi app effectively communicate important updates or information to riders in a timely, clear, and user-friendly manner, while streamlining the process for agencies to request and implement these messages through the services team.
THE PROCESS
1. Discover
2. Define
3. Develop
4. Deliver
Initial Research
Design Exploration, Competitor Analysis. Heuristic Evaluation, Udesrstanding the different clients
Technical Analysis and proposals
User Testing and Result
PROBLEM
The manual process for implementing "Alert" messages causes delays, errors, and inconsistencies, affecting rider experience and agency satisfaction.
1
METRICS
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Implementation Time: Reduce time to publish alerts by X%.
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Error Rate: Achieve 0% formatting/content errors.
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Agency Satisfaction: Improve NPS to Y.
2
RESEARCH
Competitor and Market Analysis
DEFINE
Competitor and Market Analysis
User testing
Test "Alert" messages with riders to ensure clarity, urgency, and visibility, using metrics like noticeability and comprehension. Validate the request process with agencies for ease and efficiency. Use feedback to refine designs and processes, ensuring improved usability for both riders and agencies.
DELIVERY
